Sioux Falls Argus Leader
Even though the subscription rate has dramatically falling numbers, the Argus Leader is South Dakota's largest newspaper in circulation. The weekday circulation for the newspaper as of September 30, 2007 was 48,466 down from 53,929 in 2006. The Sunday edition is also in decline. From July to September 2007 circulation of the Sunday edition fell from 69,767 to 67,943. The newspaper’s most recent style change happened in September 2006. The new goal is to bring more local coverage and allow readers to voice their opinions in an open format. To do this a new section of the paper was created called "Voices" in conjunction with the online "Your Voice" section.